
Love them or hate them, there’s no disputing The Herd’s contribution to hip hop in this country. For the best part of ten years, they’ve been producing music with many of them contributing to the operation of Elefant Traks, a premier label. They have collaborated with some of Australia’s most esteemed musicians on various projects and toured the country countless times. Their most recent offering-Summerland-is a continuation of the unique production style and potent lyrics that they are known for. Urthboy elaborates.
The new album was released several months ago during winter. Why the seemingly-contradictory title?
The album is pretty dark so Summerland felt right. Australia is a great country but underneath the clichés of sand, sun and surf we have our fair share of sinister shit. I thought the album was much the same.
Do you feel the distinctive production style The Herd has become known for has only developed further with Summerland?
Yeah for sure. The Herd has always been a strange beast, neither straight up hip hop but never distinctly anything else. We’re pretty proud of not going down the bangin’ head nodder path cos there’s already a million dudes doing that(some doing it really well). I think that’s one of the interesting tensions in the group too, because we don’t always see eye to eye on certain aspects and production sometimes causes a few tears.
A great deal of instrumental variety from professional talent features on the new album. How do you go about navigating the constant balancing act between experimentation and hip hop conventions?
It’s important to retain a hip hop aesthetic-not because we’re obligated just because we love it. But in The Herd it’s about music first and foremost so we tend to follow wherever a beat leads us rather than eliminating anything that deviates from the sound. I don’t see that as that experimental because it’s really simple-if you’re feeling a different tempo in a samba rhythm, write some lyrics over that and see what happens. Hip hop started by breaking conventions and it evolved by thinking out of the box. If people really feel that hip hop is this two-dimensional artform with a rigid set of rules they should check the history. I feel we’re following in the footsteps of those that created this culture, even if that means we sometimes write some far out shit.
Another significant facet of your music, a strong political ethos, is present from the very first track, 2020. Could you please explain the thesis behind the verses? What’s the deal with the 2020 year and vision double entendre?
It’s got nothing to do with any Kevin Rudd initiative. The heart of that track stems from a few years back when the US government went to any length to rubbish the link between the Iraq disaster from Vietnam. Political spin can only go so far-in the end the bodies start piling up and no matter how hard you try to spin it, your government’s popularity plummets and you look like a dickhead of unprecedented proportions. So why ignore all the lessons history has to offer if the stakes are so high? I dunno, I haven’t worked that last bit out and neither have our world leaders.
You’ve gone through a few minor line up changes in recent years, firstly with the addition of Jane Tyrell. How did this come unlikely aspect come to be?
She sung on a couple of songs on The Sun Never Sets album and it felt right to ask her to be a bit more involved. She brings a heap of energy to us on stage and behind the scenes.
Also, Bezerkatron departed some times ago. What is he up to these days?
He’s a diplomat posted overseas.
“…People in the hip hop scene see us as successful(and we are in many ways) but we’re small fry in the grand scheme. We have international territories to expand in and we have a shit load of groundwork to build on in Australia..”
Is Freedom Samba an anthem of sorts for the disenfranchised? Were the vivid lyrics inspired by a particular country or area’s political situation or in a more general sense?
It’s about government control of populations. So in some countries that’s full-on police power, curfews and death squads. In others like Australia, that’s shutting down the city for the APEC summit and giving our police a whole bunch of new powers to clamp down on our human rights. It’s interesting what a country will do to impose authority on their citizens.
A monumental sense of relief is lyrically depicted on The King Is Dead. The verses really attack the hollowness of John Howard’s leadership. Can you describe your reactions to the 2007 Federal election result?
Those really big occasions remind you how good it is when big picture shit starts taking a turn for the better-it’s intangible but it feels fucking great.
You also have strong thoughts regarding both the historical and current treatment of the indigenous peoples of this country. Do you believe much has really changed as a result of Kevin Rudd’s actions or are they merely cosmetic gestures whilst the intervention continues unabated?
Not yet-not until we see police charged for deaths in custody(still not one conviction) or more Aboriginal people in parliament and less in the justice system. I’m not the person to ask though, you’re better off asking indigenous people who are affected.
The Herd have achieved a lot thus far, taking a unique place at the forefront of contemporary Australian hip hop. What else do you hope to accomplish in the future?
Still a huge amount of work to do. People in the hip hop scene see us as successful(and we are in many ways) but we’re small fry in the grand scheme. We have international territories to expand in and we have a shit load of groundwork to build on in Australia. I’d like to see hip hop more respected across the industry here. I’m talking taking over, not just getting a table at an awards ceremony.
Zug Zug is the fruity, anecdotal single from the album, along with The King Is Dead, was it always going to be a single on account of its catchiness? Or was there a lot of deliberation?
We didn’t want to put it to radio but we had no choice-radio decided to play it. I don’t know what you mean by fruity other than the word zugzug making no sense-the rest of it is relatively coherent. It’s simply a touring/travelling song made up of anecdotes.
Could you explain the concept behind the track Toorali?
It’s a parallel between Guantanamo and Botany Bay in Australia’s recent and modern history.
What evoked the angst-ridden lyrics of Black And Blue?
I don’t know about every member of the band but I went to school at a place where academic excellence wasn’t at the forefront of the school’s priority-as with many public schools. In western civilisation we’re all giddy about how advanced we are but if we can’t even provide our kids with a level educational playing field we’re pretty backward.
